The fine folks at Carbonmade.com, a stellar online portfolio service in NYC, needed to communicate with their customer base about some pretty rad enhancements to their very successful app.

The ask was to consider the approach, tone and style as they had never sent an email out to their base before beyond account activation notifications.

The end result is a communication piece that is in keeping with their fun, informal, creative and whimsical tone online that clearly highlights all the new bells and whistles for their paid customers to enjoy.