I have a way with words and dream up creative concepts like a champ.
As far as career highlights, I spent a good chunk of my time working on Carbonmade. It's the awesome online portfolio service that helped me whip up this very site. I wrote fun copy for their website, developed various marketing campaigns, and edited everything like a darn hawk.
In agency land, I worked at BIMM Direct & Digital on campaigns for Telus, Audi and Shoppers Drug Mart. On the client side of things, I wrote and managed online marketing campaigns for big Canadian brands like CBC, Chapters/Indigo and SIRIUS Canada.
Lately I've churned out delightful voice & tone guides (my fave!), written hero copy that significantly bumped conversion rates and polished design blog copy until good and shiny. The mix is fun but I'm ready to put all of my energy back into one stellar brand, product or service.
Making new ideas come to life online with dev folk and designers is a joy so let's hop to it together!
Freelance Senior Copywriter at Frecks.ca
Apr 2017 – Present
Recent clients: Fathom & Draft (client work + marketing copy projects), Sked Social (voice rebrand), Meaning Project (pro bono consultant and light editing)
Lead Copywriter at Carbonmade
May 2011 – Mar 2016
Copywriter at BIMM Direct & Digital
Oct 2010 – May 2011
Manager, Online Brand & Content at Sirius Canada
Oct 2006 – Oct 2009
E-Commerce Manager at CBC/Radio-Canada
May 2003 – Oct 2006
Editorial Manager at Indigo Books & Music
May 2002 – May 2003
Interactive Marketing Coordinator at AOL Canada
Oct 2001 – May 2002
Marketing & Advertising Coordinator at Chapters.ca
Mar 2000 – Oct 2001
Communications Coordinator at Lichtman's News & Books
Mar 1998 – Mar 2000
Book & Magazine Publishing at Ryerson University Continuing Education
May 1999 – Mar 2003 Toronto, Canada
Print Journalism at Centennial College
Sept 1994 – Dec 1995 Toronto, Canada