Direct Mail Campaigns

As copywriter at BIMM Direct & Digital, I mostly worked on campaigns for Telus, a top Canadian telecommunications company. It was a perfect match as I love short headlines, clean layouts, wordplay and cute critters. The campaigns were done together with Creative Director Kevin Weagle and enjoyed higher than average response rates in market.

  • For BIMM Direct & Digital
  • Type Direct mail, Web copy, Email
Merry Mail: A holiday delighter! Merry Mail was a CRM initiative created to strengthen brand affinity with a smile. I came up with the name, wrote all of the copy and helped our CD pull the campaign together. TELUS was thrilled and continued the program in subsequent years. Here are the results of the initial run:

Email:
• Open rate of 43.4%
• Click through of 23.4%

Microsite:
• 171,537 visitors (147,204 unique)
• 37.4% from email, 62.6% from outside sources
• 22K site re-visits (multiple cards were sent)
• 0ver 39K eCards sent
• 785 shares, 362 likes