• Open rate of 43.4%
• Click through of 23.4%
• 171,537 visitors (147,204 unique)
• 37.4% from email, 62.6% from outside sources
• 22K site re-visits (multiple cards were sent)
• 0ver 39K eCards sent
• 785 shares, 362 likes
As copywriter at BIMM Direct & Digital, I mostly worked on campaigns for Telus, a top Canadian telecommunications company. It was a perfect match as I love short headlines, clean layouts, wordplay and cute critters. The campaigns were done together with Creative Director Kevin Weagle and enjoyed higher than average response rates in market.